With over twenty five years experience in the Sydney creative scene, Greg now lives on the NSW Central Coast where he works from his home studio at Avoca Beach. Greg is somewhat of a journeyman having worked in some of Sydney’s leading design studios (the craft), ad agencies (the message) and publishing houses (the content). Somewhere in amongst these years, he also managed stints ‘client-side’ at Mission Australia, Price Waterhouse and Ernst & Young - the latter now known by their acronyms ‘PWC’ and ‘EY’.
In more recent years, Greg teamed up with some good friends and established a local craft brewery – ‘Block ‘n Tackle’. He also runs a boutique gardening business ‘Simply Green Gardens’ and is currently in the process of completing a diploma in photography.
Despite these other interests, Greg has always remained true to his graphic design roots and to this day, he maintains long standing relationships with his client base. He works on a project-by-project basis on a diverse array of client briefs – including branding and corporate identity projects through to integrated advertising and promotional campaigns.
”While I’ve had my share of wins and successes, nothing substitutes the experience you gain from the mistakes you make. It is these mistakes that sharpen the mind allowing a better understanding of what works in design, communications and business in general.” says Greg. He adds “…since 2000, I’ve put my own proverbials on the line running my own businesses and it is through this perspective that I’ve truly learned what works and [more importantly], what doesn’t. I now consult and apply this experience to my clients’ design work and it truly makes a difference.”
If your business is looking for some creative input and advice, Greg can be engaged on a project basis on either an hourly or daily rate. While his client list includes larger organisations, he’s more than happy to work with smaller entities and start-ups. “Some of the clients I’ve worked with have started with only two or three staff. A couple of these have ended up growing to the point they’ve needed to engage larger creative groups to service their requirements. While it’s always sad to see any client go, there is comfort and satisfaction knowing I’ve been able to contribute to that growth.”