Correct packaging design is critical as it often presents the first opportunity potential customers have to interface with your product. Customer perceptions of quality, price and value are all made within a few short moments ultimately making or breaking a sale. At Plunge, our design process always begins with research of the product, the target market and the point-of-sale environment. We develop prototypes to assess creativity and overall ergonomics and can liaise with print manufacturers on technical details to ensure a cost-effective production outcome.