Not all branding projects have the customer as the priority. With Response RE, the brief had staff as number 1!

With so much invested in staff training and development, Response Real Estate sought help developing a brand identity that would better reflect the professionalism of their people.

Work for Response included design of a new logo, creative for printed collateral including stationery, price books and templates for press advertising. A fresh new look was also developed for the sales centres with new interior and exterior colour schemes, signage and display systems.

A comprehensive style guide was also developed enabling Response to easily create and implement consistent marketing communications material.

By successfully reinvigorating the brand, Plunge have helped Response attract and maintain the best staff - the ultimate outcome is improved sales through professional customer experience.